Bad News – Selling the story of disinformation

harpers.org/archive/2021/09/bad-news-selling-the-story-of-disinformation/

“Only certain types of people respond to certain types of propaganda in certain situations. The best reporting on QAnon, for example, has taken into account the conspiracy movement’s popularity among white evangelicals. The best reporting about vaccine and mask skepticism has taken into account the mosaic of experiences that form the American attitude toward the expertise of public-health authorities. There is nothing magically persuasive about social-media platforms; they are a new and important part of the picture, but far from the whole thing. Facebook, however much Mark Zuckerberg and Sheryl Sandberg might wish us to think so, is not the unmoved mover.

For anyone who has used Facebook recently, that should be obvious. Facebook is full of ugly memes and boring groups, ignorant arguments, sensational clickbait, products no one wants, and vestigial features no one cares about. And yet the people most alarmed about Facebook’s negative influence are those who complain the most about how bad a product Facebook is. The question is: Why do disinformation workers think they are the only ones who have noticed that Facebook stinks? Why should we suppose the rest of the world has been hypnotized by it? Why have we been so eager to accept Silicon Valley’s story about how easy we are to manipulate?

Within the knowledge-making professions there are some sympathetic structural explanations. Social scientists get funding for research projects that might show up in the news. Think tanks want to study quantifiable policy problems. Journalists strive to expose powerful hypocrites and create “impact.” Indeed, the tech platforms are so inept and so easily caught violating their own rules about verboten information that a generation of ambitious reporters has found an inexhaustible vein of hypocrisy through stories about disinformation leading to moderation. As a matter of policy, it’s much easier to focus on an adjustable algorithm than entrenched social conditions.

Yet professional incentives only go so far in explaining why the disinformation frame has become so dominant. Ellul dismissed a “common view of propaganda . . . that it is the work of a few evil men, seducers of the people.” He compared this simplistic story to midcentury studies of advertising “which regard the buyer as victim and prey.” Instead, he wrote, the propagandist and the propagandee make propaganda together.

One reason to grant Silicon Valley’s assumptions about our mechanistic persuadability is that it prevents us from thinking too hard about the role we play in taking up and believing the things we want to believe. It turns a huge question about the nature of democracy in the digital age—what if the people believe crazy things, and now everyone knows it?—into a technocratic negotiation between tech companies, media companies, think tanks, and universities.

But there is a deeper and related reason many critics of Big Tech are so quick to accept the technologist’s story about human persuadability. As the political scientist Yaron Ezrahi has noted, the public relies on scientific and technological demonstrations of political cause and effect because they sustain our belief in the rationality of democratic government.

Indeed, it’s possible that the Establishment needs the theater of social-media persuasion to build a political world that still makes sense, to explain Brexit and Trump and the loss of faith in the decaying institutions of the West. The ruptures that emerged across much of the democratic world five years ago called into question the basic assumptions of so many of the participants in this debate—the social-media executives, the scholars, the journalists, the think tankers, the pollsters. A common account of social media’s persuasive effects provides a convenient explanation for how so many people thought so wrongly at more or less the same time. More than that, it creates a world of persuasion that is legible and useful to capital—to advertisers, political consultants, media companies, and of course, to the tech platforms themselves. It is a model of cause and effect in which the information circulated by a few corporations has the total power to justify the beliefs and behaviors of the demos. In a way, this world is a kind of comfort. Easy to explain, easy to tweak, and easy to sell, it is a worthy successor to the unified vision of American life produced by twentieth-century television. It is not, as Mark Zuckerberg said, “a crazy idea.” Especially if we all believe it.”

Sent from my U.S.Cellular© Smartphone

NYTimes: What if the Coronavirus Crisis Was Just a Trial Run? – The future global economy.

What if the Coronavirus Crisis Was Just a Trial Run? nyti.ms/3DBoSpS

The world discovered that John Maynard Keynes was right when he declared during World War II that “anything we can actually do, we can afford.” The sheer scale of the action was intoxicating. Among the left wing of the Democratic Party, it generated excitement: If money was a mere technicality, what else could be done? Action on social justice, climate change, the Green New Deal, all seemed within reach.

But there were three interrelated problems.

First, the sense that government action had been liberated from the tyranny of finance was illusory. The interventions triggered in March 2020 were not free acts of creative political will. The central bankers were not buying government debt to help finance lockdown life-support checks. They were acting to rescue financial markets from melting down. “Too big to fail” has become a systemic imperative.

That meant, second, that the interventions were double-edged. Propping up the Treasury market enabled government spending on furlough schemes and paycheck protection plans to be funded in the normal way, by borrowing. But government IOUs are fuel for private speculation. When liquidity is flushed indiscriminately into the financial system, it inflates bubbles, generating new risks and outsize gains for those with substantial portfolios. Nowhere was this polarizing effect more pronounced than in the United States. While tens of millions of struggled through the crisis, trillions of dollars piled up in the balance sheets of the wealthy.

Finally, the digital money creation was the easy bit. Keynes’s bon mot has a sting in its tail: We can afford anything we can actually do. The problem is agreeing on what to do and how to do it. In giving us a glimpse of financial freedom, 2020 also robbed us of pretenses and excuses. If we are not doing a global vaccine plan, it is not for lack of funds. It is because indifference, or selfish calculation — vaccinate America first — or real technical obstacles prevent us from “actually” doing it.

It turns out that budget constraints, in all their artificiality, had spared us from facing the all-too-limited willingness and capacity for collective action. Now if you hear someone arguing that we cannot afford to bring billions of people out of poverty or we cannot afford to transition the energy system away from fossil fuels, we know how to respond: Either you are invoking technological obstacles, in which case we need a suitably scaled, Warp Speed-style program to overcome them, or it is simply a matter of priorities. There are other things you would rather do.


The challenges won’t go away, and they won’t get smaller. The coronavirus was a shock, but a pandemic was long predicted. There is every reason to think that this one will not be a one-off. Whether the disease originated in zoonotic mutation or in a lab, there is more and worse where it came from. And it is not just viruses that we have to worry about, but also the mounting destabilization of the climate, collapsing biodiversity, large-scale desertification and pollution across the globe.

Looking back before 2020, it seemed that 2008 was the beginning of a new era of successive and interconnected disruptions, such as the global financial crisis, Mr. Trump’s election, and the trade and tech war with China. It all had a familiar ring to it. Great-power competition, nationalism and banking crises all harked back to the 19th and 20th centuries. Then came 2020. It has given us a glimpse of something radically new: the old tensions of politics, finance and geopolitics intersecting with a natural shock on a global scale.

The Biden administration declares that “America is back.” But to what is it returning? As recent events in Afghanistan demonstrate, President Biden is determined to clear the decks, brutally if necessary. As far as the Pentagon is concerned, at the top of the agenda is great-power competition with China — a 19th century writ large. But what of the interconnected global crises of the 21st century that cannot be attributed to a national antagonist? For those, the one model that we have is central bank financial market intervention — a form of crisis-fighting based on technical networks, rooted in existing hierarchies of power and backed by powerful self-interest. It is conservative, ad hoc and lacking in explicit political legitimacy. It tends to reinforce existing hierarchy and privilege.

The challenge for a progressive globalism fit for the next decades is both to multiply those crisis-fighting networks — into the fields of medical research and vaccine development, renewable energy and so on — and to make them more democratic, transparent and egalitarian.”

Sent from my U.S.Cellular© Smartphone